Question 1

What is Funding Freddie?

Accepted Answer

Funding Freddie is a UK Funding Opportunity Marketplace.

We connect suitable borrowers with specialist funding professionals through a structured marketplace, delivering attended Qualified Consultations rather than raw leads.

Question 2

Why was Funding Freddie created?

Accepted Answer

Funding Freddie was created to solve the frustrations many funding professionals face with traditional lead generation—such as shared leads, poor qualification, and no-shows. We provide a transparent, structured alternative where brokers spend their time advising rather than chasing unqualified enquiries.

Question 3

How is Funding Freddie different from traditional lead generation companies?

Accepted Answer

Traditional lead generation companies typically sell shared, unverified data or lead packs. Funding Freddie does not sell leads, marketing services, or advertising. Instead, we deliver attended Qualified Consultations. You only pay when a borrower attends a scheduled consultation and meets the agreed qualification criteria.

Question 4

Is Funding Freddie a lender?

Accepted Answer

No. Funding Freddie is not a lender, broker, or comparison website. We operate a structured marketplace matching borrower requirements with the appropriate specialist funding professionals.

Question 5

What is a Qualified Consultation?

Accepted Answer

A Qualified Consultation is NOT simply a lead. It is a scheduled appointment with a borrower who has completed our Funding Assessment, passed our professional review, and meets the marketplace qualification criteria.

Question 6

What criteria must be met before a consultation becomes billable?

Accepted Answer

A consultation becomes billable only when the borrower attends the appointment, the funding requirement matches the agreed criteria, and their contact details are verified. This ensures you only pay for genuine, qualified opportunities.

Question 7

What does 'attended' mean?

Accepted Answer

'Attended' means the borrower successfully joined the scheduled consultation (via phone or video) to discuss their funding requirements with you. If they do not attend, the consultation is not billable.

Question 8

What happens before I receive a consultation?

Accepted Answer

We manage the complete borrower journey to let you focus on advising. The journey includes: Funding Assessment, Professional Review, Suitable Matching, Appointment Booking, Attendance, and then Qualified Consultation.

Question 9

What are the Founding Partner rates?

Accepted Answer

Our current Founding Partner rates are £150 per Qualified Consultation for Business Finance, and £350 per Qualified Consultation for Property Finance. These are introductory Founding Partner rates. Marketplace pricing is expected to increase as Founding Partner capacity fills.

Question 10

When do I pay?

Accepted Answer

Payment is collected only after a Qualified Consultation has met the agreed qualification criteria and has been successfully attended. You never pay upfront for unverified leads.

Question 11

Is there a setup fee?

Accepted Answer

No. There is no setup fee to join the Funding Freddie marketplace.

Question 12

Is there a monthly membership?

Accepted Answer

No. There are no monthly membership fees or retainers.

Question 13

Do I sign a contract?

Accepted Answer

No. We do not require long-term contracts. Our partnership model is built on performance and mutual value, meaning you are free to manage your participation as your business requires.

Question 14

What happens if the borrower doesn't attend?

Accepted Answer

If a borrower does not attend the scheduled consultation, it is not billable. You are protected by our strict replacement policy and transparent review process.

Question 15

What happens if the borrower doesn't meet the agreed qualification criteria?

Accepted Answer

If a consultation falls outside the agreed qualification criteria, it is reviewed and replaced under our transparent replacement policy.

Question 16

What if the enquiry is duplicated?

Accepted Answer

Duplicated enquiries are identified during our professional review. If a duplicate slips through, it is covered by our replacement policy and is not billable.

Question 17

What if the information provided is incorrect?

Accepted Answer

If a borrower provides materially incorrect information that voids the qualification criteria, the consultation is reviewed and replaced through our professional dispute resolution process.

Question 18

How are borrowers generated?

Accepted Answer

Borrowers are acquired through our own targeted marketing, partnerships, and organic reach across the UK, driving them to our structured Funding Assessment.

Question 19

Are consultations exclusive?

Accepted Answer

Yes. When a Qualified Consultation is booked with you, that specific opportunity is not routed to multiple brokers simultaneously.

Question 20

How are funding specialists selected?

Accepted Answer

Funding specialists are selected based on their funding categories, professional experience, capacity, and commitment to providing a high-quality borrower experience.

Question 21

Do I control how many consultations I receive?

Accepted Answer

Yes. You manage your capacity and availability during onboarding and adjust it as your business needs change.

Question 22

Do I have the option to pause my partnership?

Accepted Answer

Yes. If you reach capacity, you pause receiving new consultations to ensure you maintain high service standards.

Question 23

Do I have the option to change funding categories later?

Accepted Answer

Yes. You update your preferred funding categories as your expertise or business focus evolves.

Question 24

How do I become a Broker Partner?

Accepted Answer

You begin by completing our short Partnership Assessment. This helps us understand your expertise, capacity, and suitability for the marketplace.

Question 25

What happens after I submit my Partnership Assessment?

Accepted Answer

We review your assessment internally. If there is a good fit and available capacity in your categories, we will invite you to complete the onboarding process.

Question 26

How long does onboarding take?

Accepted Answer

Onboarding is typically completed within a few business days, depending on how quickly we verify your details and align on marketplace criteria.

Question 27

How quickly do I begin receiving Qualified Consultations?

Accepted Answer

Once onboarding is complete and your profile is active, you begin receiving Qualified Consultations as soon as suitable opportunities are matched to your calendar.

Broker Frequently Asked Questions

Everything You Need To Know About Becoming A Funding Freddie Broker Partner

ABOUT FUNDING FREDDIE

QUALIFIED CONSULTATIONS

PRICING

RISK PROTECTION

THE MARKETPLACE

GETTING STARTED

Why Brokers Choose Funding Freddie

Transparent Partnership

Qualified Consultations

No Setup Fee

No Monthly Membership

Replacement Policy

Professional Marketplace

Related Resources

Ready To Join The Funding Freddie Marketplace?